Advanced Scent Profiling

Advanced scent profiling is a Scentalytics' innovative way of measuring perfume uniqueness, by representing and visualizing perfumes as points in a simple two or three-dimensional space. Although only low-dimensional, this space contains rich information about every visualized perfume.

The points, or dots, which represent perfumes, were created as a result of advanced AI and data analysis techniques whose input information contained various characteristics of each perfume, including perfume notes as dominant ones.

Since the similar points are physically close to each other, this approach allows everyone to easily see how perfumes are mutually similar or different, even if you don't have the opportunity to smell all the fragrances. It also allows us to measure fragrance uniqueness. Check out the prototype of this space on the video below.

Advanced scent profiling can also be used to identify parts of the space with different levels of popularity and uniqueness, so brands can pick the place where they want to position their products. Thus selected points can be quite successfully reconstructed into original perfume characteristics, which means that perfumers can see which notes and accords can they experiment with to create a scent which belongs to the selected area of the whole scent space.

Scent profiles can also be created for perfumers and brands, by aggregating profiles of their products. Both sides can evaluate mutuall profile matches and be visualized in the same space as perfumes, which creates a truly unique view of the whole perfume industry.